Cambridge marketing software firm HubSpot said on Wednesday that it will acquire The Hustle, a media company focused on business news and insights, to enhance the type of content it offers.
Kieran Flanagan, the senior vice president of marketing at HubSpot, said in a press release that HubSpot’s clients have been seeking new mediums for consuming information.
The Hustle is known for its “old school, inbox-cluttering freakin’ ” e-mail newsletter, which delivers catchy business news to young professionals. The newsletter reaches more than 1.5 million readers daily. The company was founded in 2014 in San Francisco.
“More recently, our customers