Category: Technology

Marketing ops is not just technology: Friday’s daily brief

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Good morning, Marketers, there’s a lot of pressure surrounding the implementation of new martech solutions and replacements.

In our first piece, find out how you can pass some of the heat onto competing vendors. As you’ll see, it’s not about spreading misery. Far from it, it’s a way to assess which solution really works best in the only

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Seattle marijuana startup Leafly raises $23M as recent legalization boosts cannabis market

(Leafly Image)

Seattle-based online cannabis marketplace Leafly has closed $23 million in new funding, GeekWire confirmed with the company. The fresh cash infusion comes as the cannabis market sees an increase in sales as more states legalize pot and dispensaries were declared essential businesses during the pandemic.

The startup plans to expand its online marketplace that lets customers and retailers buy and sell cannabis. Leafly also serves as an educational resource. The platform has 120 million annual visitors.

The funding will be used to add to the company’s 160-person workforce and follows a series of layoffs over the past

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Adobe Projects Profit That Tops Estimates on Marketing Software

Adobe Inc. gave a profit forecast for the current quarter that topped analysts’ estimates as more customers sign up for subscriptions to its digital marketing and customer analysis software.

Sales will be about $3.88 billion in the period ending in August, the San Jose, California-based company said Thursday in a statement. Analysts, on average, estimated $3.83 billion, according to data compiled by Bloomberg. Profit, excluding some items, will be about $3 a share. Analysts projected $2.90. Digital experience subscription sales will rise 25% and digital medial software revenue will increase 22%, the company said.

Chief Executive Officer Shantanu Narayen has

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D-Fend on counter-drone measures in the aviation sector

As drones become an increasing presence, concerns regarding their safety grow, especially when it comes to their coexistence with the regular aviation market.

People became particularly wary of drones in 2018 when Gatwick Airport was shut down for two days because of unconfirmed reports of drone sightings near the airport.

The Gatwick drone incident was not the only instance where drones were used with hostile intent. ISIS have adapted commercial drones, mainly to use as remotely piloted bombs, since 2016. In another instance, drones were used in an attempt to assassinate Venezuelan President Nicolas Maduro in 2018.

To combat the

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Rivergate Marketing Expands Offerings with Graphic Design Services for B2B Clients in Engineering and Technology

With an experienced graphic designer on staff, Rivergate Marketing now offers comprehensive design services, complementing the company’s digital marketing service offerings for clients.

ARLINGTON, Mass., June 17, 2021 /PRNewswire-PRWeb/ — Rivergate Marketing, strategic marketing and communications partner to business-to-business companies in engineering and technology, today announced the company has expanded its offerings with the addition of a full-service graphic design department.

Headed by experienced graphic designer Lauren Maranda, Rivergate Marketing offers design services ranging from à la carte options for logos, images and branded collateral to full startup branding packages, allowing the company to further meet the

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Introducing DigitalReef, Full-Suite Advertising Technology Platform and Mobile Marketing Company

MIAMI, June 17, 2021 /PRNewswire/ — Global technology company DigitalReef launched today, establishing itself as a large scale, fully-integrated mobile marketing and advertising platform. DigitalReef was formed through the fusion of five leading digital advertising and marketing firms: Flowsense, Imagination Unwired, IMOXLemmonet and MobTarget. At inception, DigitalReef encompasses a total network of 300M+ registered users, captures 3.3 billion monthly impressions and reaches approximately 70% of mobile users in LATAM.

Together, DigitalReef’s suite of products and services provide a complete end-to-end solution for brands, marketers and app developers seeking exposure on one of the world’s

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