Category: Technology

Momentum Commerce, a Technology-enabled Marketing Services Firm Launches to Support Brand Growth on Amazon, Instacart, Walmart.com and Target.com

Momentum Commerce will support brands on all major digital retail platforms with a specialization on Amazon, Instacart, Walmart.com, and Target.com. The firm launches with the force of a twelve-person landing team and the support of ten clients spanning hardline, softline, and consumable categories.  

Shea, who spent the last three years advising brands as the Chief Growth Officer of an Amazon Advertising software platform, says, “The market is in flux.  2020’s accelerated adoption of digital retail has upended traditional patterns of brand discovery, transaction, loyalty, and competition. This poses an existential challenge for traditional manufacturer brands that have historically gone to

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PESA Taps Sara Kudrle to Lead Global Marketing Initiatives

HUNTSVILLE, Ala.—PESA Switching Systems has named Sara Kudrle as the director of global marketing. In her new role, Kudrle will lead PESA’s marketing initiatives, increasing channel and sales activities.

“Sara Kudrle has a solid reputation in the video broadcast industry and is now showing her strengths in the federal government market,” said Howard Sutton, executive chairman of PESA. “We look forward to leveraging Sara’s experience and creativity as we expand the market footprint of our secure video, audio, USB and KVM distribution solution to the federal and state local government markets.”

Kudrle most recently brought back the original “cats”

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LPA Search Partners Assists Syniti with Chief Marketing Officer Search

April 14, 2021 – Anna McCormick, co-CEO of LPA Search Partners, recently assisted Syniti, an enterprise data management company, in the recruitment of Kate Reed as its new chief marketing officer. “Kate has a strong reputation for transformational marketing initiatives that stand out and grow demand,” said Kevin Campbell, CEO of Syniti. “Her appointment could not have come at a better time as we look to build on our record growth, continue our momentum with partners, and accelerate our engagement with enterprises to unlock the power of their data to make better decisions, faster.” Ms. Reed is a technology marketing

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Scottsdale-based Fasturtle partners with Marketing 360

Movers & Shakers

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Marketing 360 and Arizona’s own Fasturtle, which is owned and operated by long-time north Scottsdale business leader Eric Olsen, has announced a partnership that will bring the power of the Marketing 360 technology to Fasturtle’s clients.

This partnership will help to grow and support this local agency and allow Fasturtle clients to harness the power of Marketing 360, according to a press release.

“We are excited to partner with Marketing 360; a technical leader in the digital marketing community,” said Mr. Olsen. “The Marketing 360 platform will allow our clients

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Marketing Automation Technology for Revenue & Growth

A company’s overall goal is growth. Thankfully, the advent of automation technologies has made businesses more efficient—and measurable growth highly obtainable.

However, it is up to marketers to drive that revenue and business growth with technology and automation. More and more companies have come to understand that over the years, and they have integrated marketing automation into their strategy.

The primary reason businesses miss out on driving revenue via marketing automation is that they don’t realize its endless possibilities. Businesses that do, achieve a 77% increase in conversions thanks to lead nurturing through marketing automation, according to Invespcro. And 91%

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Marketing Technology and Strategy for the Broadband Industry

According to a report from chiefmartec.com, there are now over 8K marketing technology (martech) solutions available to help marketers be more effective and efficient. Those solutions range from typical CRM applications, to email marketing platforms, to video and content marketing solutions, to dashboards and data visualization.

Indeed, the growth in technology tools to help marketers better reach and engage prospects and customers is mind boggling, and according to chiefmartec.com, is up over 5000% percent since 2011. Some of these tools do amazing things and give marketers unbelievable visibility into the

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