Adobe Spark is a web-based platform that allows the creation of various graphics content with ease. Adobe spark is a template-dependent platform that allows any template to be customized to suit the needs of the user. Adobe Spark is a powerful platform that allows the creation of designs and video content without any design background.
Adobe Spark is a web-based platform just like Canva, and its main purpose is to allow anyone without a graphics background or with little knowledge of graphics to create stunning graphics. You don’t need to download anything to get started with Adobe Spark. All you have to do is log in and get started. Adobe Spark allows you to sync your design process across various devices and lets you create and edit them on the fly.
By signing up for Adobe Spark, you gain access to various mobile apps that lets you create beautiful Spark media designs easily and quickly. Adobe Spark was originally created to make the creation of high-quality magazine-style web visuals. The idea was to create software that made it easy to create single-page creations that can easily be used as standalone websites. However, Adobe Sparks also comes with graphics creation tools and tools for creating animated videos.
On Adobe Spark’s homepage, it says, “create impactful social graphics, web pages, and short videos in minutes with Adobe Spark.” This statement does a good job of summarizing what you can do with Adobe Spark.
The major difference between Adobe Spark and Canva is that Adobe Spark is specifically tailored towards creatives in the various fields that need a quick way to make beautiful visuals for websites and social media platforms. Therefore, Adobe Spark is especially useful in small business journalism, portfolio creation, web stories, simple website creation, and more.
Adobe Spark is especially great for creating graphic content for projects that don’t require more than a single page of dynamic graphics. Therefore, Adobe Spark is used for creating landing pages, product pages and catalogs, photo galleries, wedding stories, and more.
There are three sections of Adobe Spark dedicated to different types of content creation.
Adobe Spark Post is dedicated to creating beautiful static graphics in a few seconds; this includes blog post images, social media posts, Facebook ads, and banners.
Adobe Spark Video allows you to create stunning and eye-catching videos in just a few minutes. This part of the platform gives you access to a combination of text, animations, videos, images, and effects. Adobe Spark provides basic video templates that you can build upon when creating your own videos to ensure the ease-of-use.
Adobe Spark Page is useful for building single-page websites. This section of the platform allows you to build a one-page website with a combination of other visual elements such as videos, animations, photos, texts, and more.
Adobe Spark comes with a free version that they call a starter plan, and it allows the user to use various templates to create their own graphics. However, there is Adobe branding watermarked on every content created on the free version that cannot be removed.
If what you require your design for is slightly professional or is for your brand, then the free version of Adobe Spark might not be ideal for you. By upgrading to a paid Creative Cloud account, you have access to more functionalities and the ability to remove the Adobe Spark branding.
There are two paid versions of Adobe Spark, the TEAM version and the INDIVIDUAL version.
By upgrading to the paid plans, you get features such as:
- Every feature included in the free plan.
- The ability to change the Adobe Spark logo to that of your brand.
- Create your own branding on the platform and add your branding to the graphics, web pages, and videos created with Adobe Spark.
- Font and color customization.
- Create personalized branding templates.
- Access to a huge library of templates and design elements.
- The ability to create and edit your brand elements on one portal.
- Dedicated email support.
- Forum access.
- Ownership of user licenses (top-tier plans).
Verdict: Adobe Spark is a powerful platform with tons of features to create graphics tailored for social media platforms and other creative endeavors. However, for most of the population that needs a more generalized graphics platform, Adobe Spark might feel a little lackluster. This is not to say it is not useful, but it might take some getting used to at first. Instead of making this tool your main platform for building your online presence, you can make it a supplementary tool for building additional visual content for your brand.
Adobe Spark is quite easy to use for beginners and pros alike in terms of ease of use. You also don’t need an Adobe account to use the platform; you can simply sign up with your Google or Facebook account.