SEO requires hard work. But if you commit to it, you are sure to top the search engines, with increased traffic and eventually earning more leads for the business.
But there is more to SEO than keywords. There is a lot more that you must learn before you can optimize your website for SERP results.
If you are confused about where to start, don’t worry, you are at the right place. Here we have rounded up the top 7 tips you need to learn and follow` for optimizing your SEO.
1. Write a title relevant to your content
Starting from the top, quite literally. You need to be wise with the word selection for the title of your post. This is the most important aspect for your content to reach a wide audience.
Your title not only acts as a summary of the version of your content but at the same time helps you target larger audiences. For help, you can take a quick glance at your competition’s titles and aim to make it attractive or catchy.
2. Answer the query in your post Description
The post description or the first paragraph of the post is also very important because if you fail to hit the spot in the first paragraph, the reader will not continue to read the post.
So, using a long-tail keyword in the first paragraph comes in handy in attracting more visitors. For instance, in our post description of this article, alongside the Keyword SEO, I have also used the keywords like increasing traffic, earning more leads, and ranking high on SERPs.
3. Don’t forget the Featured Image
Featured images are so underrated. This is primarily because people do not understand that alongside the post title, people also see the featured image below it and it equally acts as the driving force in the minds of the readers.
Use an attractive, beautiful, and most importantly, relevant image, if you want to make the best use of SEO.
4. Add attractive graphics or images
Alongside the featured image, you must also use a few relevant images. This is because images are SEO friendly and the way the algorithm works, images make things very easy to boost ranks and garner views.
5. Don’t make it too-long or too-short
The word length is a critical aspect, which directly impacts your SERP rankings. Here is the thing. In the past, people have experimented with a length of 300-word articles only to see that Google always ranks articles with a higher word count.
I don’t know why people started with 300 words in the first place, but my suggestion is to always prioritize the user intent with a rough word count of 500-to-1000-word articles.
Long-form content delivers a message that you have successfully explained the articles, in more depth and detail, which never is a bad thing. If you have the matter, you can also go up to 1500-2000 words but make sure to not add fluff.
6. Do you own Keyword Research
Ideally, this is from where you should start your SEO Campaign. For your e-commerce site to reach new ranks, you need to spend time and invest hard work to know what are the best keywords to target.
I have seen a lot of companies who either skip through this step or fast-forward it. They do this only to regret later with unsatisfied results and almost nil ROI. There are many tools nowadays that can literally handhold you through this keyword research. But if you need expert help, you can also seek professional services from SEO Company Melbourne.
7. Prioritize Content Marketing
If there is a type of marketing that is both effective and universally applicable, it has to be content marketing. Plus, it’s so powerful that it can be redesigned to suit all the goals – brand awareness, sales, leads, thought-leadership, or even increased traffic.
They help bring you quick traffic when backed with quality backlinks and tons of social shares. Start with writing blogs with meaningful infographics and gradually venture into other types of content.
Your SEO determines a huge part of your success. For startups or even the established business, SEO is very important if you have to succeed in this digitally-powered world.