While search engine optimization (SEO) requires consistent and long-term effort to reveal satisfactory results, you can start from basic and fundamental strategies to polish your pages. Before we get into the details of the on-page SEO tips, we want to stress that a functional, clean and useful website is the key to SEO success because Google constantly updates its algorithm with the purpose of helping customers find the most relevant results.
That being said, your website needs to be optimized to offer the best user experience for the audience to stay on top of the SEO rankings. With that in mind, let’s talk about the most important 5 tips you can use to better your on-page SEO. If you are in need of professional guidance, you can seek more help by working with a SEO Toronto agency for your business.
Pay Attention to Title Tags
When customers search on Google, your title is the first thing they will notice. So you can imagine how important it could be. Moreover, Google also checks the title tag carefully to determine what a page is about.
There are many rules to follow. For example, you should create unique titles for each page with appropriate keywords to describe the content accurately. If you are using plugins from WordPress, you can easily find instructions to put in the best descriptions.
Content is the King
It is true that we want our pages to rank up, but don’t get into the wrong trajectory. We need to always put our audience in the first place. That means that we write the content for customers to read and consume. Put yourself in the audience’s shoes to work on the pages. For example, get a clear structure of the website so that customers know where to find the relevant stuff.
Moreover, you should be concise and straight to the point. People don’t have the patience to read long paragraphs. Take advantage of the bullet points to showcase the key content and also look into the technical aspects like h1, h2, and h3 titles for Google to analyze your website. Lastly, try to incorporate your keywords in the content wisely and reasonably.
Focus on Mobile Version
Google has switched the algorithm to put more emphasis on mobile-friendly sites. It is easy to understand because nowadays most people use their smartphones to do everything from checking social media, news to doing online shopping. So they will check your website on their phone as well. No matter how beautiful your website looks on a desktop, you have to make sure that it works well on mobile devices.
Check Loading Speed
As we mentioned before, your audience is impatient and they will leave your website if it loads longer than a few seconds. Sometimes we want to enrich our sites with fancy videos and images, but you have to make sure that those multimedia content loads appropriately. Otherwise, they will backfire and cause you to lose customers.
Geo Tagging Photos
Geotagging can help users find a wide variety of location-specific information, which is also part of Google’s algorithm to help customers find local service providers. If you are looking to better your local SEO rankings, you should definitely try to geo-tag your photos on the website to send signals for Google to rank you up on local searches.
In addition, it is also important to add other meta information, descriptions, and file names for the photos. Google has been optimizing the algorithm and ability in reading photos by checking the information embedded with the photos.
If you have other multimedia files like YouTube videos embedded in your website, you should also pay attention to optimizing the descriptions of the video to make sure that it is relevant and easy for the audience to understand.
SEO is a complicated and sophisticated process, and it takes time and expertise to master it. The above 5 tips can help you quickly get started, and you can always find a professional marketing expert like Gilmedia to help you organize a consistent and cost-effective strategy to boost your business.
When you talk to a SEO team, you will need to check if they have enough experience of working with companies in your industry. Although the techniques might be similar, a SEO team can work more efficiently if they have similar experience and success of promoting a business like yours.
After all, SEO marketing is not a guaranteed business, so if the team has more confidence, it might save your time and money in the long run. It can be more effective if you can get some friend’s referrals so that you don’t have to try a new company from the beginning. After all, it might take several months to reveal some results.
Published June 17th, 2021